Teapresso Bar Hawaiʻi CRM Strategies
Associated with Shidler College of Business Customer Relationship Management Class
Company Background:
Teapresso Bar was founded in 2014 by Steve Nguyen, who had a vision of bringing healthier drink alternatives to the island. The first Teapresso Bar is located on Bishop Street in Downtown Honolulu and has since expanded to 17 locations within the Hawaiian Islands. Teapresso Bar is the first on the island to offer organic specialty boba milk tea with vegan options. Each drink is custom made using natural and fresh local ingredients! Their menu is diverse with organic lemonade, fresh fruit smoothies, frappes, etc. At each location (pre-covid), board games and Wifi are available for use to create a fun and welcoming environment.
Personal Experience
The project for Teapresso Bar Hawaiʻi allowed me to conduct a project as if I was a marketer within the company. When conducting the project, there were several learning experiences that we encountered. A small mistake regarding the distribution of the survey resulted in confusion amongst customers. This provided us with the opportunity to learn how to address those types of situations.
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Overall, this project introduced me into my job as Teapresso Bar's Head of Social Media. Conducting the survey and gathering information gave insight into how the company could improve its CRM strategy through social media
Project Overview
Despite the success in opening numerous locations and growing its brand presence, the company lacked a secure CRM strategy. The current CRM strategy on social media creates confusion as all of their franchises run their own Instagram account. This poses confusion amongst customers about which account is the main account, since the usernames are very similar and the profile pictures are the same. In addition to Teapresso Bar’s Instagram, the company recently created a mobile application to engage with customers.
Skills:
Marketing Research
Social Media Outreach
CRM Strategy
Data Analysis
Recommendation Proposal