Habitat for Humanity
Associated with Shidler College of Business Marketing Research and Data Analytics Class
Company Background:
Honolulu Habitat for Humanity was founded in 1988 as an independent affiliate of Habitat for Humanity International. This organization dedicates itself to helping families in need of affordable and safe housing. Habitat for Humanity International currently has locations worldwide; itʻs presence is in local communities in 70 countries including the US. Habitat for Humanity offers several services for its customers:
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Honolulu Habitat for Humanity alongside volunteers help build affordable houses
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House Restoration
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Selling gently used or new furniture at a discounted price via ReStore
Personal Experience
Working with Honolulu Habitat for Humanity allowed me to see how the COVID-19 pandemic affected businesses within Hawai'i. This project enabled me to learn more about an industry in Hawai'i that I had little to knowledge of.
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The impact study provided me with an experience of adjusting to an unexpected change. At the time of the project, the COVID-19 pandemic was still at its highest impact (Fall 2020). This project was the first virtual project I participated in and was a great experience. It gave me a look into how collaborations and projects could evolve through Zoom and online communications.
Project Background
Honolulu Habitat for Humanity had a difficult time in understanding their impact within the community. This project aimed to examine the demographics and socioeconomic profiles of Honolulu. In addition, our team hoped to provide a deeper understanding of the current relationship between Habitat for Humanity and the community. Using the findings, our team conducted analyses to allocate relationships between different variables of measures. From our findings and results, our team was able to come up with three recommendations for Habitat for Humanity in regards to building the company’s awareness and increasing the engagement level.
Skills:
Marketing Research
SPSS Analysis
Recommendation Proposal